The Meaning and Meaningfulness of Corporate Social Initiatives
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The Meaning and Meaningfulness of Corporate Social Initiatives
In response to pressures to be more “socially responsible,” corporations are becoming more active in global communities through direct involvement in social initiatives. Critics, however, question the sincerity of these activities and argue that firms are simply attempting to stave off stakeholder pressures without providing a corresponding benefit to society. By drawing on institutional theory...
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ژورنال
عنوان ژورنال: Business and Society Review
سال: 2008
ISSN: 0045-3609,1467-8594
DOI: 10.1111/j.1467-8594.2008.00317.x